The programme

Our programme goes deep into the area of self-esteem as being your greatest tool for success. You’ll begin to believe in yourself more than ever and you’ll finally see that you are worthy of having everything you’ve ever wanted.

What makes it so unique?

The Practical Innovation program is a 12 module program based on the Periodic Table of Innovation.

Week by week the facilitators will take you through the steps required to bring a business idea to fruition, from concept stage to market. The idea could be commercial or social (product or service based). Regardless of which, the steps are the same.

Each participant works through the Periodic Table as part of the program to ascertain which elements are relevant, and builds a business plan.


Don’t take our word for it, this is what our graduates say

Myles Mclachlan

If you want to embrace some bravery and do something different and think about things in a different way and put yourself out there, then go for it! I’m so grateful for the wisdom, the stories and the advice I gained from doing this Course. It helped me to think differently about the direction I want to take my business and how we can grow.

Shara Quinn

Taking Practical Innovation completely changed the way we went about building our business. It helped us put together all of the pieces of the puzzle at a time when we needed it the most. Working through the 12 Modules and having our weekly calls allowed us to get the support and advice we needed. I especially enjoyed the opportunity to present to the Dragon’s Den. We grew my idea and as a result were so much better prepared - we then went on to win $15K in the AUT X-Challenge!

Nora Jeaneé Stewart

The Periodic Table of Innovation was so awesome. I literally had no idea the steps to go through in order to make your business and setting it up in the first place. It was so valuable having Catherine and Hutch going through the whole process with us. I know SO much more about building my business now!

Allie Gill

Really excited to have had a chance to formulate my business idea and learn how to take it to market. It was awesome having the focus each week to develop my idea. I have a plan and a strategy and I’m ready to go!

Hari Julka

I wanted to try this for myself after seeing other people using it already to build businesses and to do their entrepreneurship journeys. It was so valuable having the support from people who had built businesses before.

Emily Sherrif

It was a really practical, really focused and well-presented course and it seemed like a no-brainer when I saw it. I’m so glad I did! After going through the Course, I actually chose not to launch my business - but that was more valuable than anything to me. Rather than spending a fortune on setting up something that I discovered wasn’t viable, I came out of it with my dignity intact and my eyes wide open - and probably saved myself $150K in the process!”

    "One’s destination is never a place but a new way of seeing things."
    - Henry Miller

    Join the Practical Innovation Programme

    Do you dare to dream about turning your business or organisational idea into a success? Globally over 550,000 people jump into the business idea pool each month. Many more want to create change in their organization. Some just test the water; others go boots and all. There are those that sink, some that swim, and the lucky few who hit the jackpot the first time.

    Join the Practical Innovation Program. It covers-
    – 12 complete modules
    – Get focused with a deadline
    – Gain an Innovative Mindset
    – Match with a mentor
    – Pitch your idea

    “All growth is a leap in the dark, a spontaneous unpremeditated act without the benefit of experience.”
    - Henry Miller

    The 6 stages

    Over and above addressing the 80 elements of the 12-step Table of Practical Innovation,
    there are 6 learning stages participants go through.

    1. The mindset of a business owner

    If you’ve ever sat with someone who is very successful and seems to have the life you dream about, it’s because they’ve got the right mindset. This is the most important part of being a successful business owner. Those who don’t have the mental strength to handle the ups and downs of business are doomed to fail. If the demons of doubt and fear overwhelm you before you start, then no idea, tactic or business plan will take you to where you want to be. Your desperation will become frustration. Your self-doubt will paralyze you. You’ll quit before you ever get started.

    This programme is designed to change all that. You’ll see the world as full of opportunity instead of roadblocks and hurdles. You’ll learn to silence the inner voices in your head that tell you “you can’t”. You’ll build your confidence and have the tools needed to stop giving a damn what anyone else thinks of you. This is not easy. It is not full of pep-talk, self-help guru nonsense. You’ll be forced to ask yourself uncomfortable questions about why you want to run a business in the first place. And you’ll learn valuable lessons about what you’re willing to do to make it successful.

    Our programme goes deep into the area of self-esteem as being your greatest tool for success. You’ll begin to believe in yourself more than ever and you’ll finally see that you are worthy of having everything you’ve ever wanted.

    2. Spotting and solving problem

    Starting a great business doesn’t start by simply having a great idea. It starts with having a great idea that solves a problem. But how do you find problems that need solving? This programme will help you identify and verify the scale and scope of business opportunities. You’ll get insight into how to identify markets and customer personas. You’ll be encouraged to track down existing players in those markets AND get them to tell you their biggest problems. The kinds of problems people are willing to pay you money for solving.

    Practical Innovation participants may be starting businesses with little or money and just an embryonic idea – then fleshing it out by using the steps in the Periodic Table. Or they may be existing business owners who wish to breathe new life and inspiration into their business.

    3. Building the plan

    Does the idea of building a business plan bother you? It bothers most people. But here’s the cool part: You won’t have to fly blind, we’ll give you a template and examples.

    You’ll learn how to map out your plan so when you present it to the Dragons’ Den Review Panel at the end of the programme you’ll have a comprehensive understanding of your business opportunities, your target market and what you’ll need to do to achieve success. That’s what this section is all about. How to take the information you learned in ‘Spotting the Problem’ and get your business built.

    The Practical Innovation App has video interviews with successful entrepreneurs and professional advisers to inspire you by giving candid accounts of their own journeys.

    4. Selling your wares

    This programme will fundamentally change the way you see business. Dr Peter Drucker, the guru of management practice, said “business has only two basic functions, Innovation and Marketing. Everything else is a cost.” Unless you’re doing both your business is going to suffer a lingering death – or get blindsided by someone who does both better than you. If you have customers, you are a marketer, whatever your business or profession. And marketers need to innovate. Remember you can’t sell a secret. In a world where markets and media are fragmented, you need to know how to create a profile so you can not only sell what you are offering, but also attract funding and investment, to get the capital you need to grow. You’ll learn to sell your wares in a way that builds your confidence and prevents you from being your best kept secret. Your customers are waiting for your solution to be created to make their lives better. If you do that you have a noble cause, providing value to your customers.

    5. Build your business

    If you’re a business start-up rookie, before, or if you feel your business is locked in Groundhog Day, the Practical Innovation programme will be your light in the darkness. The 12 steps of the Periodic Table includes elements you’ll can address to develop new ideas or re-invigorate your existing business.

    This is where most rookies lose their shirts if they try to do it on their own. And there’s no one right way to do it. That’s why we’ve compiled and videoed the experiences, strategies and lessons learned from established entrepreneurs and professional advisers. We also encourage participants to seek out an experienced mentor who will help guide them. It is one programme where we expect everyone to pass well by getting outside help and thinking differently..

    Every business is unique and you will have questions. This programme is where you’ll get them all answered.

    6. Scale your business

    Once you’ve created your business plan, it’s time to take your concept to a wider audience. It’s only when you’re clear on your destination that you can plan a scale strategy to get there.

    We’ve got you covered with the 12 steps in the Table, with particular focus on teaching you how you can grow your business extremely quickly and overcoming cash constraints creatively.

    The idea is that you’ll now have answered the ‘Why’ of starting your business and with this knowledge you’ll have the option to capitalise on the value of your company, or continue to grow it to be something that funds your aspirations.

    Outlining The 12 modules

    We focus on supporting businesses to maximise innovative opportunities and minimise the risk of failure. We start with the customer need from the beginning. Firstly, by thinking up an idea that solves a problem, then we validate the ideas by interrogating them through the steps in the table until they confess to their strengths.

    We then get to the minimum viable product and focus on scaling it. By teaching people how to build from their idea, verifying it by working backwards, we help them rewire the internal beliefs about how business works and what they believe about themselves.

    This combination helps many new innovators make more progress in 12 weeks than many have in the past few years.

    A big idea is something many people have, whether it be a new and innovative product, or a ‘better’ way to achieve an outcome, we all have a dream inside us. 

    The first part of the big idea is having the ability to be open to it and accept it. The next part of the big idea is having the drive and determination to pursue it. Anyone can have an idea, but it takes a true entrepreneur to be driven and believe in it so much, that others will envision the dream. 

    This Module will provide insight to what it means to have a big idea, and determining if it is capable of becoming a Business plus the steps to take action.

    In the Research module, you will discover how different forms of research can help you hone and polish your ideas to realise them successfully. You are going to learn how researching, identifying, quantifying and showcasing your genius (yes, we all have it!), will lead to more profits in your business/life. 

    With this knowledge, we hope to provide you with a clear idea on places to start, how to stay curious and how to work through different levels of primary and secondary research, not just on your business but also on yourself. 

    The more you know about yourself as an entrepreneur and the skills you bring to your big idea, the better the outcome. 

    This section incorporates ideas from experts about discovery and how different forms of research can help you hone and polish your ideas to realise them successfully. You will hear about great places to start, staying curious and then working through different levels of primary and secondary research.

    We’ve heard horror stories from people who, in hindsight, wish they had taken the time and spent the money to get legal expert advice upfront. That advice can come from a variety of sources, ranging from the no cost/low cost attorneys and accountants who can serve as valuable sources of information throughout the life of your business. 

    In this module, we investigate the legal prerequisites, problems and pitfalls of a start-up; from setting up a company through leasing premises and writing employment contracts to protecting your idea. 

    Legal requirements and procedures are often seen as impossible to grasp due to complicated jargon and complexity. Here we discuss great commercial law foundations, and important legal issues that need to be considered when starting a company.

    From setting up a company to protecting your idea – experts give insights such as governance, shareholder agreements, contracts, premises leases, intellectual property, trademarks and patents.

    Businesses don’t go broke through lack of profit. They go broke through lack of cash flow. You’re either spending too much or not making enough. If you are not making enough do whatever it takes to make sure you’ve got enough working capital to cover your day-to-day expenses.


    We look at Vital guidance on the importance of getting the numbers right. From raising capital to having the right accounting system in place and understanding the key financial measurement indicators to your money beliefs and having a money goal. 

    we learn about how to approach investors, the importance of forecasting, using accounting systems (such as Xero), and discussing things such as return on investment and what the money will be used for.

    The functions of a business are marketing and innovation. It is important to see marketing not as a function but as a philosophy.  Most organisations have marketing departments whereas we believe that the whole business should be about marketing. 

    Design thinking is almost a misnomer because it makes you think of drawing and illustration and pictures when its really about a deeper level in how things go together. It’s solution based thinking. It’s much more holistic than the prettiness of the pictures or the way it’s presented.  

    The truth is you never ‘arrive.’ It’s about the journey and having the right systems and infrastructure in place to make sure you enjoy it along the way. Your business is always moving. That’s why you need to have some kind of system and feedback loop to manage customer satisfaction.  

    What is your product or service? At what stage are you at with the product/ launch creation process? What needs to be addressed in regards to the manufacturing of it? How are you going to distribute it? All these questions and more will be answered in this module. 

    Now we’re not saying you have to invent the ship, road and rail that your business gets delivered upon, but when you have a greater understanding of all the moving parts required of your business, you can better understand the platforms and methods needed to manufacture and distribute your product. 

    You’ve got your idea, you’ve done your ground work, you know who you are talking to….you’ve got your tactical steps in place. Now you need to work out who you are selling to.

    As the CEO of your own business, think about yourself as an architect. How big are you going to build your building, how many floors are you going to put on your building, how much it can withstand? You can try to lay it onto a foundation, but it's not ready until you understand your vision, your mission and your values; your culture. 

    You have assessed what the opportunity is. You’ve determined if there is a gap in the market and more importantly is there a market in that particular gap.
    One of the great things about getting clear on your communication and starting with the research is that you then you know how to communicate your message. 

    Stay in the know

    You’ll get regular inspiration and updates including first dibs on events, scholarship opportunities, giveaways and other ways to keep your innovation muscles flexed!